Creating a unique personal brand and identity for your business involves a lot of thought, time, and originality. Your brand is what conveys who you are to your audience and what sets you apart from the competition. Every detail counts, from your website to your logo to your photos, even the colors you choose.
Personal brand photography will portray your unique look, personality, and individuality to your audience. Here are the top five reasons why you need a professional personal branding photoshoot:
1. BUILD TRUST
Thoughtful, professional personal brand photos will help build trust and form a connection with prospective clients and customers right away. If your photos make you look like a friendly, capable, experienced professional they’d enjoy working with, they’ll work with you! On the other hand, if you use incohesive, low-quality photos throughout your site, they might look elsewhere. When you invest in yourself and your image, that will come across to your audience. They will see more value in your brand and have confidence in their investment in you and your business.
2. CAPTURE THE BEST VERSION OF YOU
Personal brand photography gives you the power to make sure the world sees the best version of you. Leave capturing your look and your essence to a professional photographer who knows how to make you shine and can tell a story with the camera. Professional photographers know the best angles, lighting and lenses to take your most flattering images. Selfies don't always create the best angles and can be limiting!
3. CREATE SOME AMAZING PHOTOS FOR ALL OF YOUR MARKETING NEEDS
In todays online world, we need awesome visuals to draw people in. Personal branding photos will be useful for your site, but they’ll also be a gorgeous, accurate depiction of your most authentic self that can be used for all of your marketing needs. You’ll love having extra content to post on social media and to send over whenever someone asks for a recent photo for your public relations. A talented photographer will create images that are skillfully edited and rich in colors and composition that help you to stand out visually.
4. SAVE TIME
When you work with your photographer to plan your session you can also create images that can be used for your BLOG, Facebook, Newsletter and Instagram posts. You will have a bank of images to choose from that are consistent with your brand and you won't have to come up with that perfect image to go with your content. No more last minute scrambling to set up and create an image to go with your daily social media post.
5. UNIQUE AND CONSISTENT IMAGES
Branding is about having a "look" that is consistent. When you create images that are for your personal brand, you no longer need to search for stock images that are used by everyone else. Your images are one of a kind. Story sessions can create images that show you authentically in your element and can show a strong and relatable visual brand. Editing styles can also show a consistency that align with the look and feel of your brand.
Personal brand photography helps communicate what you have to offer to potential clients. It helps your audience connect with you as a person and feel comfortable with you right away, inviting them to engage with you and work with you. In the end, a personal branding photoshoot is a crucial investment for any creator, influencer, or business owner looking to portray their image in the best light.